This Privacy Policy describes how archetype-health.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please get in touch with us by e-mail at drjohn@archetype.health or by mail using the details provided below:

3250 Independence Drive, suite 100, Birmingham AL 35209, United States

Collecting Personal Information

When you visit the Site, we collect information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. This Privacy Policy refers to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Order information
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processors Shopify and Prinful.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Customer support information
• Purpose of collection:
• Source of collection:
• Disclosure for a business purpose:
• Personal Information collected:
• Purpose of collection: to provide customer support.
• Source of collection: collected from you
• Disclosure for a business purpose: 
• Personal Information collected: 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• [INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]

Remarketing with Klaviyo and Facebook

We engage in remarketing efforts using Klaviyo and Facebook to better serve you with relevant content and advertisements. This involves the collection and sharing of certain Personal Information with these third-party platforms, as detailed below.

Klaviyo Remarketing

We use Klaviyo, an email marketing platform, to communicate with you and send targeted marketing messages based on your browsing behavior, preferences, and purchase history. Klaviyo utilizes cookies and other tracking technologies to gather data about your interactions with our website. You can learn more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/privacy.

Facebook Remarketing

We partner with Facebook to display targeted advertising on their platform, as well as on third-party websites and apps that participate in Facebook's advertising network. Facebook uses cookies and other tracking technologies to collect data about your browsing behavior, preferences, and interactions with our ads. This information is used to show you personalized ads based on your interests and previous interactions with our website.

You can learn more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php. To opt-out of Facebook's interest-based ads, you can visit the following link: https://www.facebook.com/help/568137493302217.

Opting Out of Remarketing

You have the right to opt-out of our remarketing efforts at any time. To opt-out of Klaviyo's marketing communications, you can follow the unsubscribe link provided in any email you receive from us. To opt-out of targeted advertising from Facebook, you can adjust your ad preferences in your Facebook account settings, as well as by visiting the Digital Advertising Alliance's opt-out page at http://www.aboutads.info/choices or the Network Advertising Initiative's opt-out page at http://optout.networkadvertising.org.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through cookies or other similar technologies (which you may consent to, depending on your location).
• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about targeted advertising, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

SMS Marketing and Notifications

We may use your Personal Information, specifically your phone number, to send you marketing messages and notifications via SMS (Short Message Service) or MMS (Multimedia Messaging Service) text messages. By providing your phone number and consenting to receive SMS or MMS messages, you agree to receive such messages in accordance with the terms of this Privacy Policy and any additional terms and conditions provided at the time of sign-up.

Purpose of Collection: To send you promotional offers, updates, and order notifications that you have explicitly opted into.

Source of Collection: Collected directly from you when you provide your phone number and consent to receive SMS or MMS messages.

Disclosure for a Business Purpose: Shared with our SMS marketing platform provider and any other vendors necessary to deliver the SMS or MMS messages.

Personal Information Collected: Phone number and any additional information provided at the time of sign-up, such as name and email address.

Opting Out of SMS Marketing

You can opt-out of receiving SMS or MMS messages at any time by following the instructions provided in the text message or by contacting us directly with your request. Standard message and data rates may apply to any SMS or MMS messages you receive from us. Please consult your mobile carrier for more information about your specific plan and any associated fees.

Please note that opting out of SMS marketing will not affect your ability to receive important transactional messages or notifications related to your orders or your account.

Using Personal Information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

[Insert:

• categories of information sold;
• IF USING SHOPIFY AUDIENCES: information about your use of the Site, your purchases, and the email address associated with your purchase
• instructions on how to opt-out of sale;
• whether your business sells information of minors (under 16) and whether you obtain affirmative authorization;
• if you provide a financial incentive to sell information, give information on what that incentive is.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please get in touch with us through the contact information above. 

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please get in touch with us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please get in touch with us at the address above.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use several cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information when you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please remember that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may only partially prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.

Last updated: 4/23/23